How to sell your SaaS business in India without a broker in 2026
Most Indian SaaS founders leave lakhs on the table paying broker commissions they never had to. Here is a complete, step-by-step guide to exiting your startup on your own terms.
You built it from scratch. Found the first 10 customers. Kept the servers running at 2 AM. Now you want to sell — but every search result points to a broker wanting 10 to 15 percent of your exit. On a ₹50 lakh deal, that is ₹5 to ₹7.5 lakh gone before you shake hands. You do not need a broker to sell your SaaS business in India in 2026. What you need is the right preparation, the right platform, and the right mindset. This guide walks you through all three.
22,490 — Active SaaS companies in India in 2026 38 — Tracked SaaS acquisitions in India in 2026 10–15% — Typical broker commission on a deal
Why Indian SaaS Founders Are Moving Away From Brokers Traditional business brokers were built for physical businesses. The model made sense when finding a buyer required cold calling and physical meetings across cities. But SaaS businesses are different. Your revenue is documented in Stripe or Razorpay. Your codebase is on GitHub. Everything a buyer needs is already digital — the broker's information advantage no longer exists.
Is This the Right Time to Sell? The best time to sell a SaaS business is not when things are going badly. Buyers can read a dashboard. The right time to sell is when:
Revenue is stable or growing for at least 6 consecutive months You have documented systems — the business can run without you every hour Churn is predictable and within a manageable range You have a clear reason for selling you can explain simply to a buyer You are emotionally ready — second-guessing mid-deal kills transactions
How to Value Your SaaS Business in India in 2026 The standard method for bootstrapped SaaS is an annual revenue multiple. Here is a practical table based on current Indian market conditions: Business Profile | Typical Multiple | Example at ₹60L ARR Declining revenue, high churn | 0.5x – 1x ARR | ₹30L – ₹60L Stable revenue, moderate churn | 1.5x – 2.5x ARR | ₹90L – ₹1.5Cr Growing, low churn, documented | 2.5x – 4x ARR | ₹1.5Cr – ₹2.4Cr Strong growth, sticky B2B contracts | 4x – 6x ARR | ₹2.4Cr – ₹3.6Cr Pro tip: If your revenue comes from annual contracts rather than monthly subscriptions, buyers treat it as lower risk — and your multiple goes up. Document this clearly in your listing.
